Module 2 - Growing to Be a Transformational Leader in Fashion
How to Build a Relational Fashion Enterprise ?
Introduction
Success nowadays has changed; it is not the mere quest for status and money. It is one’s desire to give back to society; to live and work under one’s own rules. To make a difference, to create something that matters, that addresses the pressing issues that societies around the globe face today. The objective of this Module is to help you advance in building your ‘Sustainable Fashion Project’ while developing vital entrepreneurship skills on starting up and managing the internal environment of your business building on co-creation skills and transformational engagement. The previous Module introduced you in the financial and economic aspects of your project. In this Module you will need to set aside the commercial part of your venture and work on designing the social objectives and starting it up through co-creation with various stakeholder groups. You are selling neither a label, nor a fashion item, you are selling an IDEA, a STORY. We will now work on developing your Sustainable Fashion Story
The Module has been divided in three parts which correspond to different tasks of your fashion projects. You have the chance to review your replies to the previous Module adding more information to all the parts of your ”Sustainable Fashion Project” plan. Your project plans can be changed throughout the whole programme. What you have learnt on fund raising and impact measurements will now be needed to fund the social aspects of your venture. Your budgets and numbers will need to be further adjuested as new cost drivers may now emerge. In the following Modules you will see that you have now gained a whole new group of consumers, the ethical fashion consumer, and that you are now attracting believers, rather than customers.
You will be referred to parts in the Handbooks; you are adviced to study the examples from the Best practices cases offered and theself-administered exercises. You will also be offered various readingmaterials that can help you deepen on the issues that we raise in this Module.
This
project has been funded with support from the European Commission. This
publication reflects the views only of the author, and the Commission
cannot be held responsible for any use which may be made of the
information contained there in.
Your Instructor
Fiori is an academic and a social entrepreneur; holds an award winning PHD on Social Franchising & Entrepreneurship from Brunel Business School (BBS), UK. Candidate Post-DoctorateResearcherat Athens University of Economics & Business (AUEB) where she is also Lecturing Social Entrepreneurship; Holds an MBA BBS; BSc in Ec. AUEB. Actively involved in business incubators and the start-up entrepreneurship ecosystem in Greece. Executive Producer of the TV Show ‘Social Growth’. Founder & CEO of SOFFA.gr- Social Fashion Factory integration into work and entrepreneurship for refugees and trafficked immigrants; She is the Country Coordinator of the global movement Fashion Revolution.org in Greece. Founder & President of The Nest.org.grSocial Growth Incubator. Fiori designed n’ leads the EU funded Erasmus+ multi-country programmes for the incubation of “Social & Sustainable Fashion Entrepreneurs” and the “Social Growth for Trafficking and Refugees”. Her research is being published in conferences, journals and books around the globe. She was invited at the Skoll World Forum 2016 on Social Entrepreneurship in Said Oxford University, SOFFA was shortlisted for the Skoll Venture Award’16, Won sponsorship at Web Summit 2016. She was the Start Up Europe Week 2016 ambassador in Athens. She is a trained facilitator in design thinking methodologies. Designed The Diploma of Social Entrepreneurship at City Unity College. Founded her first company Zita Social in London in 2003 while doing her MBA. Watch her TEDx talk ‘Are you still dreaming how to be a Doer?”, documentary ‘Learning from Abroad’ Follow her TwitterFBLinkedIn#soffagr #thenestgreece #fiorizita; email:[email protected]